This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on April 1, 1995. The length of the article is 1447 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Marketing plays an important role in the Community Reinvestment Act (CRA) programs of many banks. One reason for this is that a bank's marketing record can be used to assess its compliance with CRA regulations. This is particularly true when regulators assess a bank's position in relation to issues such as the geographic distribution of clientele and the borrower profile of the loan portfolio.
Citation Details Title: Marketing and the Community Reinvestment Act. (Washington Update) Author: Paul A. Smith Publication:Bank Marketing (Magazine/Journal) Date: April 1, 1995 Publisher: Bank Marketing Assn. Volume: v27 Issue: n4 Page: p56(2)