How to manage a crisis before - or whenever - it hits.: An article from: Public Relations Quarterly
Book Details
PublisherPublic Relations Quarterly
ISBN / ASINB00093LWZK
ISBN-13978B00093LWZ2
AvailabilityAvailable for download now
Sales Rank7,479,872
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on March 22, 1995. The length of the article is 2939 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: A four-phase crisis management model is described. Under the issue management phase, the environment should be monitored for issues that may have an impact on the company, data on threatening issues gathered and evaluated, and a communications strategy created. It is also during this stage that efforts to block the occurrence of a crisis or shift its direction should be made. The planning-prevention phase emerges when a crisis becomes imminent or when an issue becomes more intense. A proactive policy on the issue should then be created, relations with various audiences re-examined, contingency plans should be developed and the members of the crisis-management team assigned. When a crisis does erupt, the third phase is set in motion. The company's response to the issue should be evaluated, negative publicity averted and messages to its target audience be sent. Finally, a long-term communications strategy should be implemented to lessen damages resulting from the crisis.
Citation Details
Title: How to manage a crisis before - or whenever - it hits.
Author: Alfonso Gonzalez-Herrero
Publication:Public Relations Quarterly (Magazine/Journal)
Date: March 22, 1995
Publisher: Public Relations Quarterly
Volume: v40 Issue: n1 Page: p25(5)
Distributed by Thomson Gale
From the supplier: A four-phase crisis management model is described. Under the issue management phase, the environment should be monitored for issues that may have an impact on the company, data on threatening issues gathered and evaluated, and a communications strategy created. It is also during this stage that efforts to block the occurrence of a crisis or shift its direction should be made. The planning-prevention phase emerges when a crisis becomes imminent or when an issue becomes more intense. A proactive policy on the issue should then be created, relations with various audiences re-examined, contingency plans should be developed and the members of the crisis-management team assigned. When a crisis does erupt, the third phase is set in motion. The company's response to the issue should be evaluated, negative publicity averted and messages to its target audience be sent. Finally, a long-term communications strategy should be implemented to lessen damages resulting from the crisis.
Citation Details
Title: How to manage a crisis before - or whenever - it hits.
Author: Alfonso Gonzalez-Herrero
Publication:Public Relations Quarterly (Magazine/Journal)
Date: March 22, 1995
Publisher: Public Relations Quarterly
Volume: v40 Issue: n1 Page: p25(5)
Distributed by Thomson Gale
