Japanese officials and PR mentality: will they learn this time? (public relations): An article from: Public Relations Quarterly
Book Details
Author(s)Junko Taguchi
PublisherPublic Relations Quarterly
ISBN / ASINB00093LWZU
ISBN-13978B00093LWZ2
MarketplaceFrance 🇫🇷
Description
This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on March 22, 1995. The length of the article is 3961 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: The Kobe earthquake revealed the ineptitude of public officials in public relations management. After the quake, officials were not able to effectively handle the crisis at hand, further risking the lives of the citizens affected by the quake. They refused initially to send Japan's military troops to help in rescue efforts. Worse, they made it appear that they were not grateful for relief aid offers made by other countries. Because the government was actually thankful for the foreign support, it attempted to clear this miscommunication. Unfortunately, the spokesperson chosen to meet the press during a conference to emphasize the gratitude of Japan was highly ineffective. This only worsened the situation as well as the image of Japan in the eyes of its citizenry and the global community. To avoid similar public relations embarrassments, Japanese government officials as well as the public should be educated on the value of public relations.
Citation Details
Title: Japanese officials and PR mentality: will they learn this time? (public relations)
Author: Junko Taguchi
Publication:Public Relations Quarterly (Magazine/Journal)
Date: March 22, 1995
Publisher: Public Relations Quarterly
Volume: v40 Issue: n1 Page: p31(6)
Distributed by Thomson Gale
From the supplier: The Kobe earthquake revealed the ineptitude of public officials in public relations management. After the quake, officials were not able to effectively handle the crisis at hand, further risking the lives of the citizens affected by the quake. They refused initially to send Japan's military troops to help in rescue efforts. Worse, they made it appear that they were not grateful for relief aid offers made by other countries. Because the government was actually thankful for the foreign support, it attempted to clear this miscommunication. Unfortunately, the spokesperson chosen to meet the press during a conference to emphasize the gratitude of Japan was highly ineffective. This only worsened the situation as well as the image of Japan in the eyes of its citizenry and the global community. To avoid similar public relations embarrassments, Japanese government officials as well as the public should be educated on the value of public relations.
Citation Details
Title: Japanese officials and PR mentality: will they learn this time? (public relations)
Author: Junko Taguchi
Publication:Public Relations Quarterly (Magazine/Journal)
Date: March 22, 1995
Publisher: Public Relations Quarterly
Volume: v40 Issue: n1 Page: p31(6)
Distributed by Thomson Gale
