Consumer acceptance of recombinant bovine growth hormone: interplay between beliefs and perceived risks.: An article from: Journal of Consumer Affairs

This digital document is an article from Journal of Consumer Affairs, published by American Council on Consumer Interests on June 22, 1995. The length of the article is 5277 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: This study examines the role of consumer beliefs and perceptions in explaining apprehension toward milk from recombinant bovine growth hormone (rbGH) treated cows. Results support the notion that consumers overestimate risks associated with milk from rbGH treated herds. The study indicates the quantity of milk purchased, willingness to pay a premium for untreated milk, and gender positively influence risk perceptions, while income inversely influences risk perceptions. (Reprinted by permission of the publisher.)

Citation Details
Title: Consumer acceptance of recombinant bovine growth hormone: interplay between beliefs and perceived risks.
Author: Deana Grobe
Publication:Journal of Consumer Affairs (Refereed)
Date: June 22, 1995
Publisher: American Council on Consumer Interests
Volume: v29 Issue: n1 Page: p128(16)

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