Service quality: the culprit and the cure.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on June 1, 1995. The length of the article is 3756 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks should develop strategies to enhance service quality to reduce the costs involved in correcting errors and to increase their customers' satisfaction levels. However, the success of service quality enhancement programs depends heavily on the development of a new corporate culture which emphasizes customer satisfaction and efficiency. Moreover, employees should be encouraged to suggest ways of improving the delivery and quality of customer services.

Citation Details
Title: Service quality: the culprit and the cure.
Author: Tom Harvey
Publication:Bank Marketing (Magazine/Journal)
Date: June 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n6 Page: p24(5)

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