Case statement: sell the benefits. (developing case statements for fund-raising projects): An article from: Fund Raising Management

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on June 1, 1995. The length of the article is 2031 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The case statement is one of the most essential parts of fund-raising. Effective case statements should convince potential sources of the benefits of donating to an organization's cause. Cases must focus on the abilities of the organization as well as the project involved. Support from community leaders or other donors can be mentioned to increase credibility. Cases must also address both the emotional and rational concerns of the reader.

Citation Details
Title: Case statement: sell the benefits. (developing case statements for fund-raising projects)
Author: Charles V. Watt
Publication:Fund Raising Management (Magazine/Journal)
Date: June 1, 1995
Publisher: Hoke Communications, Inc.
Volume: v26 Issue: n4 Page: p26(3)

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