In-store promotion goes high-tech: is the conventional coupon destined for obsolescence?(Food Business)(Cover Story): An article from: Food Processing

This digital document is an article from Food Processing, published by Putman Media, Inc. on June 1, 1995. The length of the article is 1682 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Studies show that electronic in-store promotional devices such as redeemable coupons are becoming more popular than conventional in-store promotions. Using electronic in-store promotions, however, presents several unique drawbacks such as the high investment costs involved in using them. Moreover, many consumers are averse to using electronic coupons since it limits their shopping to one retailer. Given these drawbacks, conventional promotional devices will most likely remain as integral components of supermarket marketing strategies.

Citation Details
Title: In-store promotion goes high-tech: is the conventional coupon destined for obsolescence?(Food Business)(Cover Story)
Author: Mary Ellen Kuhn
Publication:Food Processing (Magazine/Journal)
Date: June 1, 1995
Publisher: Putman Media, Inc.
Volume: v56 Issue: n6 Page: p27(2)

Article Type: Cover Story

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