All's well with SnackWell's: why the cookie and cracker leader is moving into snacks, frozen novelties. (interview with RJR Nabisco Inc. senior ... An article from: Food Processing

This digital document is an article from Food Processing, published by Putman Media, Inc. on June 1, 1995. The length of the article is 982 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: RJR Nabisco Inc.'s SnackWell brand has become the top selling cookie and cracker brand in the US within the span of two years. RJR Nabisco senior business Dir. Jeff Cohen credits the brand's success to the company's effective market research which identified market opportunities appropriate for the brand. He also discusses RJR Nabisco's plans to expand SnackWell's product line to include frozen foods and cereals.

Citation Details
Title: All's well with SnackWell's: why the cookie and cracker leader is moving into snacks, frozen novelties. (interview with RJR Nabisco Inc. senior business director Jeff Cohen)(Food Business)(Interview)
Author: Joan Holleran
Publication:Food Processing (Magazine/Journal)
Date: June 1, 1995
Publisher: Putman Media, Inc.
Volume: v56 Issue: n6 Page: p36(2)

Article Type: Interview

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