Franchisee satisfaction: contributors and consequences.: An article from: Journal of Small Business Management

This digital document is an article from Journal of Small Business Management, published by International Council of Small Business on April 1, 1995. The length of the article is 5279 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Franchisee buying behavior was tested using a model that describes the chronology of events in the acquisition and operation of a small franchise. It is hypothesized that several inputs from both the franchisor and the franchisee, which affect the franchisee's pre-purchase expectations and the franchised outlets' post-purchase performance, determine franchisee satisfaction. Results demonstrate that franchisees view franchise systems as either satisfactory, unsatisfactory or marginal, despite the benefits provided by independent small business ownership.

Citation Details
Title: Franchisee satisfaction: contributors and consequences.
Author: Nerilee Hing
Publication:Journal of Small Business Management (Refereed)
Date: April 1, 1995
Publisher: International Council of Small Business
Volume: v33 Issue: n2 Page: p12(14)

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