Coaxing the salesperson out of the banker.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on July 1, 1995. The length of the article is 2385 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The level of salesmanship among bankers has remained low because a sales culture is absent from the overall business strategies of many banks. Moreover, bank managers mistakenly think that they can create a sales culture by merely sending their people to short courses on salesmanship. Negative ideas about salespersons and selling also make it difficult to develop a sales culture. Managers can foster a genuine sales culture by setting clear goals, establishing excellent sales management practices and offering meaningful recognition and rewards for good salesmanship.

Citation Details
Title: Coaxing the salesperson out of the banker.
Author: Karen Kahler Holliday
Publication:Bank Marketing (Magazine/Journal)
Date: July 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n7 Page: p29(5)

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