Those dazzling databases: choosing the right company. (database marketing companies for banks): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on July 1, 1995. The length of the article is 3096 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Most banks would like to use marketing databases as they are powerful marketing tools. However, the wide range of prices and the differences in many features may make the selection of a marketing database difficult. Banks may facilitate the selection process by conducting a needs assessment and categorizing needs into those that all database vendors can satisfy, those that no vendor can satisfy and those that only some vendors can satisfy. The experiences of four banks in selecting a marketing database vendor are presented.

Citation Details
Title: Those dazzling databases: choosing the right company. (database marketing companies for banks)
Author: Katherine Morrall
Publication:Bank Marketing (Magazine/Journal)
Date: July 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n7 Page: p97(4)

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