Hometown pride wins credit card customers.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1995. The length of the article is 1992 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The '1994 Bank Card Industry Report' made by the American Bankers Assn. indicates that more than 208 million Visa and MasterCard accounts were recorded in 1993. It could be said that the golden era of the credit card has been reached. However, customers jumping from one issuer to another is a competitive concern. Cobranding, affinity cards and market expansion are factors contributing to the credit card market growth. Banks are more likely to retain credit cardholders by working on loyalty-building campaigns.

Citation Details
Title: Hometown pride wins credit card customers.
Author: Katherine Morrall
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n8 Page: p47(5)

Distributed by Thomson Gale