Managing the wealth of affluent America: high satisfaction is essential.(Marketing News): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on October 1, 1995. The length of the article is 783 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks should take advantage of the opportunities presented by the continued growth of the affluent segment of society. Institutions that do so will be rewarded in terms of client retention, share of 'wallet,' readiness to do more business in the coming years, and referrals. According to a study, banks can capture the affluent market if they are responsive to its needs, have an expert staff that will manage the account, offer high value for money paid in fees, value clients' business, guarantee safety and security, and take responsibility for solving problems.

Citation Details
Title: Managing the wealth of affluent America: high satisfaction is essential.(Marketing News)
Publication:Bank Marketing (Magazine/Journal)
Date: October 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n10 Page: p8(1)

Distributed by Thomson Gale