Rolling out the red carpet to reach the affluent market. (bank marketing)(Cover Story): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on October 1, 1995. The length of the article is 2810 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks are taking steps to improve their marketing skills to better reach out to the important affluent market. Some are restructuring their trust operations and integrating them with private banking services. Others are creating affluent market teams out of staff members to improve relations with affluent clients. Also, internal referral programs, incentive systems and affluent-segment profitability analysis are being improved. In addition, these banks are trying to use marketing vehicles that were once perceived as taboo in the upscale segment. Lastly, they are communicating their asset management expertise to wealthy clients.

Citation Details
Title: Rolling out the red carpet to reach the affluent market. (bank marketing)(Cover Story)
Author: Karen Kahler Holliday
Publication:Bank Marketing (Magazine/Journal)
Date: October 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n10 Page: p26(6)

Article Type: Cover Story

Distributed by Thomson Gale