Models help writers produce publishable releases.: An article from: Public Relations Quarterly

This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on June 22, 1995. The length of the article is 1798 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Most public relations professionals sadly lack the writing skill that can help them create publishable news releases. For these practitioners, there are four steps that they can follow to improve their writing skill. The first thing that they must do is to get serious about having their releases published. This means that they have to avoid writing general pieces and instead write news releases that are localized. The second thing that they have to do is to discard obsolete rules. These include guidelines that require the name of the organization, name of the chief official, and the time, day and place to be included in the first phrase of the first sentence of the news release. The third step is to acquire a copy of the Associated Press Stylebook. Finally, PR professionals should use two models when doing releases. One model requires information to be ranked from most interesting to least interesting. The other model requires four paragraphs in the piece.

Citation Details
Title: Models help writers produce publishable releases.
Author: Michael Ryan
Publication:Public Relations Quarterly (Magazine/Journal)
Date: June 22, 1995
Publisher: Public Relations Quarterly
Volume: v40 Issue: n2 Page: p25(3)

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