Choosing an advertising agency.: An article from: Bank Marketing
Book Details
Author(s)Lisa Mahoney
PublisherBank Marketing Assn.
ISBN / ASINB00093RYLQ
ISBN-13978B00093RYL2
AvailabilityAvailable for download now
Sales Rank13,429,113
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on December 1, 1995. The length of the article is 794 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Advertising is a major component of a bank's marketing program, accounting for the largest part of the budget. Advertising thus needs thorough planning. A first step in managing a bank's advertising is to determine if the bank needs an advertising agency. If outside expertise is required, an advertising contract needs to be drawn up. Deciding on the appropriate image for the bank is also an important consideration.
Citation Details
Title: Choosing an advertising agency.
Author: Lisa Mahoney
Publication:Bank Marketing (Magazine/Journal)
Date: December 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n12 Page: p61(2)
Distributed by Thomson Gale
From the supplier: Advertising is a major component of a bank's marketing program, accounting for the largest part of the budget. Advertising thus needs thorough planning. A first step in managing a bank's advertising is to determine if the bank needs an advertising agency. If outside expertise is required, an advertising contract needs to be drawn up. Deciding on the appropriate image for the bank is also an important consideration.
Citation Details
Title: Choosing an advertising agency.
Author: Lisa Mahoney
Publication:Bank Marketing (Magazine/Journal)
Date: December 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n12 Page: p61(2)
Distributed by Thomson Gale
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