Multidimensional components of quality and strategic business unit performance: a PIMS test. (Profit Impact of Market Share): An article from: Journal of Managerial Issues
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This digital document is an article from Journal of Managerial Issues, published by Pittsburg State University - Department of Economics on December 22, 1995. The length of the article is 7736 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the author: This articles presents an empirical test of the differential impact of the separate facets of quality on profitability of businesses in industrial capital goods. Citing evidence from three decades of theoretical work in the domain of product quality, the authors propose that quality should be construed not as an unidimensional concept as has generally been done in the literature, but as a multidimensional construct. Drawing from past theoretical work, the authors adopt and advance a perspective of quality that is managerially actionable and propose a set of hypotheses relating the different dimensions of quality to company profitability. The contingent nature of the various facets of quality and company profitability are discussed and the results of empirical tests of hypotheses on data from the PIMS data base are described. Finally, the research and managerial implications of the findings are discussed. The product dimension of quality was found to be the most important for pioneering strategic business units and those in the early stages of the product life cycle (PLC), while image quality was most important for pioneers and those in the late stages of the PLC. The service dimension of quality was most important for nonpioneers and late PLC stages.
Citation Details Title: Multidimensional components of quality and strategic business unit performance: a PIMS test. (Profit Impact of Market Share) Author: Jhinuk Chowdhury Publication:Journal of Managerial Issues (Refereed) Date: December 22, 1995 Publisher: Pittsburg State University - Department of Economics Volume: v7 Issue: n4 Page: p449(17)