Toward a framework for technology in service encounters.: An article from: Journal of Managerial Issues

This digital document is an article from Journal of Managerial Issues, published by Pittsburg State University - Department of Economics on December 22, 1995. The length of the article is 6477 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: This article builds on the existing literature in management and marketing, and presents a conceptual framework for viewing organizational technology in service encounters. In particular, the customer's involvement in assembling and combining appropriate technological resources is examined. Three factors that govern the process of assembling technological resources are identified. In addition, the process of combining interactive and noninteractive technologies is examined. Managerial implications and directions for future research are proposed.

Citation Details
Title: Toward a framework for technology in service encounters.
Author: Derrick E. D'Souza
Publication:Journal of Managerial Issues (Refereed)
Date: December 22, 1995
Publisher: Pittsburg State University - Department of Economics
Volume: v7 Issue: n4 Page: p481(16)

Distributed by Thomson Gale