The decision to purchase a franchise: a study of prospective franchisees.: An article from: Journal of Small Business Management

This digital document is an article from Journal of Small Business Management, published by International Council of Small Business on October 1, 1995. The length of the article is 5139 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Empirical research on prospective franchisees indicates that their employment history is indicative of the probability of purchasing a franchise. Respondents who were previously self-employed are more likely to be attracted to the business support of franchisors. There is a negative correlation between leaving a business to one's heirs and the intention to purchase. The decision to purchase a franchise is set firmly on the desire for self-employment.

Citation Details
Title: The decision to purchase a franchise: a study of prospective franchisees.
Author: Patrick J. Kaufmann
Publication:Journal of Small Business Management (Refereed)
Date: October 1, 1995
Publisher: International Council of Small Business
Volume: v33 Issue: n4 Page: p22(11)

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