MCIF training for users and CEOs improves marketing results. (marketing customer information file): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on February 1, 1996. The length of the article is 2750 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Intensive training and support go into using a marketing customer information file (MCIF) system. The basic knowledge of the MCIF system should be developed before it is purchased. Training should be conducted for its users and senior management. MCIF organizes information on consumers and provides bank marketers access to analytical information on accounts, individuals and other entities.

Citation Details
Title: MCIF training for users and CEOs improves marketing results. (marketing customer information file)
Author: Scott A. Hansen
Publication:Bank Marketing (Magazine/Journal)
Date: February 1, 1996
Publisher: Bank Marketing Assn.
Volume: v28 Issue: n2 Page: p13(4)

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