Identifying strategic groups in the U.S. airline industry: an application of the Porter model.: An article from: Transportation Journal

This digital document is an article from Transportation Journal, published by American Society of Transportation and Logistics, Inc. on December 22, 1995. The length of the article is 4952 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A study of major airlines that use Michael Porter's strategic management model is presented. Strategic groups are identified using standardized cost data and a cost/quality differentiation scatter-plot diagram. The airlines that are successfully gaining competitive advantage and enjoying greater profitability are those that follow one of Porter's three generic strategies. A group of airlines is identified to lack strategic focus and therefore lags behind in financial performance.

Citation Details
Title: Identifying strategic groups in the U.S. airline industry: an application of the Porter model.
Author: James A. Kling
Publication:Transportation Journal (Refereed)
Date: December 22, 1995
Publisher: American Society of Transportation and Logistics, Inc.
Volume: v35 Issue: n2 Page: p26(9)

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