Mass customization: the next industrial revolution.: An article from: Industrial Management

This digital document is an article from Industrial Management, published by Institute of Industrial Engineers, Inc. (IIE) on September 1, 1995. The length of the article is 1908 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Mass customization has become the primary goal of manufacturers wanting to succeed in this changing business environment. Although it is not expected to be as influential as the mass production system that dominated in the early industrial revolution, the principles behind mass customization are powerful enough to surely transform business processes. Companies that want to mass customize should pay attention to structure and infrastructure issues.

Citation Details
Title: Mass customization: the next industrial revolution.
Author: Ronald S.M. Lau
Publication:Industrial Management (Magazine/Journal)
Date: September 1, 1995
Publisher: Institute of Industrial Engineers, Inc. (IIE)
Volume: v37 Issue: n5 Page: p18(2)

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