Visual distortions and ethical responsibilities.: An article from: Business Communication Quarterly

This digital document is an article from Business Communication Quarterly, published by Association for Business Communication on March 1, 1996. The length of the article is 708 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Visual information can easily be distorted and displayed either out of context and in wrong proportions to manipulate the truth and force an audience to come to the wrong conclusions. The x-axes, for instance, of bar charts could be scaled in accordance to the message that the presentor wants to emphasize. This practice is unethical and business students should be taught to avoid such.

Citation Details
Title: Visual distortions and ethical responsibilities.
Author: Mike Jackman
Publication:Business Communication Quarterly (Refereed)
Date: March 1, 1996
Publisher: Association for Business Communication
Volume: v59 Issue: n1 Page: p99(4)

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