Trade show PR - emphasize show and substance.(What Works in PR): An article from: Public Relations Quarterly

This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on December 22, 1995. The length of the article is 2804 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Many public relations professionals are involved in trade shows, conventions and conferences. To ensure the success of their participation, these practitioners should make sure that the first impressions on their clients are positive and complement the positioning and the marketing effort of the company. They should make sure that the covers of press kits indicate what the company is all about, what products are being displayed at the show and what is new or important at the show. Contents of these press kits, on the other hand, should be factual and simple, be accompanied with product photographs and contain the names and telephone numbers of contact persons. Professionals who decide to hold press conferences, press events and other quasi-social functions should make sure that they are suitable to the shows and are done well.

Citation Details
Title: Trade show PR - emphasize show and substance.(What Works in PR)
Author: G.A. Marken
Publication:Public Relations Quarterly (Magazine/Journal)
Date: December 22, 1995
Publisher: Public Relations Quarterly
Volume: v40 Issue: n4 Page: p45(4)

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