Engineering an image. (Delco Electronics CEO Gary Dickinson)(Nota Bene): An article from: Chief Executive (U.S.)

This digital document is an article from Chief Executive (U.S.), published by Chief Executive Publishing on April 1, 1996. The length of the article is 907 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Delco Electronics Pres and CEO Gary Dickinson is determined to raise the profile of his relatively unknown automotive electronics company. To achieve this goal, he has redesigned the company's logo, increased investment in advertising to increase name recognition and participated in the highly popular Detroit International auto show. Dickinson even entered his 1938 Good Humor truck in the Indy 500 parade which resulted in an invitation to appear on the 'Regis and Kathie Lee' talk show. Aside from making Delco a household name in the US, the General Motors veteran is intent on raising the firm's profile in foreign markets. The Kokomo, IN-based company has already established regional profit centers and new manufacturing, marketing and engineering facilities in the Asia/Pacific, Europe and South America.

Citation Details
Title: Engineering an image. (Delco Electronics CEO Gary Dickinson)(Nota Bene)
Author: Bill Hampton
Publication:Chief Executive (U.S.) (Magazine/Journal)
Date: April 1, 1996
Publisher: Chief Executive Publishing
Issue: n112 Page: p24(1)

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