Reflections on consumer sophistication and its impact on ethical business practice.: An article from: Journal of Consumer Affairs

This digital document is an article from Journal of Consumer Affairs, published by American Council on Consumer Interests on June 22, 1996. The length of the article is 8524 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: This paper investigates consumer sophistication and its role in the development of proactive public policy. Consumer sophistication is examined in light of several historical shifts in market structure and consumer lifestyles. These shifts create market conditions that foster the emergence of a "Corporate Dilemma" in which unsophisticated consumers reward unethical business practices and punish ethical business behavior. To reduce unethical business practices in the market, this paper proposes that the optimum level of interim government intervention should be based on the level of consumer sophistication in the market. (Reprinted by permission of the publisher.)

Citation Details
Title: Reflections on consumer sophistication and its impact on ethical business practice.
Author: Philip A. Titus
Publication:Journal of Consumer Affairs (Refereed)
Date: June 22, 1996
Publisher: American Council on Consumer Interests
Volume: v30 Issue: n1 Page: p170(25)

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