Testimonial ads win loyalty and attract customers.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 1996. The length of the article is 2118 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Santa Clara, CA-based Bank of Santa Clara successfully uses testimonial advertisements to win new business as well as retain their clientele base. The bank's focus is three-pronged, namely, quality programs, customer service and community focus. As a community bank, Bank of Santa Clara has limited finances and thus cannot not afford expensive marketing tactics. its testimonials are models of simplicity and effectiveness that are frequently updated to retain their fresh appeal.

Citation Details
Title: Testimonial ads win loyalty and attract customers.
Author: Ronald D. Reinartz
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 1996
Publisher: Bank Marketing Assn.
Volume: v28 Issue: n3 Page: p25(5)

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