Using information services to sneak a peek at the competition.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 1996. The length of the article is 2291 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks should fully exploit the power of online information services such as the Internet to gain insight into competitors' strategies and support their own marketing strategies and counterstrategies. The process of browsing over the Internet is simple and relatively inexpensive. More costly online sources of data are periodical directories and on-line article search databases. The latter provides the most exhaustive information on a per minute basis, which can turn out to be rather costly.

Citation Details
Title: Using information services to sneak a peek at the competition.
Author: Jim Boucher
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 1996
Publisher: Bank Marketing Assn.
Volume: v28 Issue: n3 Page: p32(4)

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