Growing your NDIP sales takes marketing savvy. (non-deposit investment products): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 1996. The length of the article is 2113 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks that undertake the sales of nondeposit investment products (NDIP) should be able to integrate such activity into their overall marketing strategy structure. This requirement for success is linked with the need for a positive customer focus that not only involves providing conventional services but also formulating specific answers to customer problems. The NDIP is a non-traditional product and therefore needs a much more aggressive and creative marketing solution.

Citation Details
Title: Growing your NDIP sales takes marketing savvy. (non-deposit investment products)
Author: George M., Sr. Morvis
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 1996
Publisher: Bank Marketing Assn.
Volume: v28 Issue: n3 Page: p43(4)

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