Advertising that works: presenting Do-It-Yourself Retailing's annual contest winners.: An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on June 1, 1996. The length of the article is 1627 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: 'Do-It-Yourself Retailing' announces the winners of its 1996 Excellence in Advertising Contest. Matthew Hall Lumber Co. garnered the grand prize in the sigle-unit store group with its 'Can't Be Beat' newspaper ad series. Among the four ads in the campaign, 'First-Timers' is favored for its appeal to feelings of grown-up audience with the use of tame illustration and an effective message. Other top placers are The Kitchen Place Inc., Waters True Value Hardware, and Scott Paint for the single-unit (less than $1 million annual sales), and multiple store chain operations by units, respectively.

Citation Details
Title: Advertising that works: presenting Do-It-Yourself Retailing's annual contest winners.
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: June 1, 1996
Publisher: National Retail Hardware Association
Volume: v170 Issue: n6 Page: p57(3)

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