Merging the teaching of public relations and advertising onto the information superhighway.: An article from: Public Relations Quarterly

This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on March 22, 1996. The length of the article is 3159 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The immense popularity of computers and other information technologies in business is prompting members of the academe to consider how these tools can be used to improve the teaching process. Experiences in the use of electronic mail and the Internet as educational tools reveal the pedagogical value of the information superhighway. The Internet is found to hone students' writing skills, to increase their knowledge of telecommunications and computer networks, and to provide them an opportunity to interact with their teachers. These benefits also apply to the teaching of business courses such as public relations and advertising. The challenge for PR and advertising instructors is finding ways of incorporating innovative information and communication technologies into their curricula.

Citation Details
Title: Merging the teaching of public relations and advertising onto the information superhighway.
Author: Robert L. Gustafson
Publication:Public Relations Quarterly (Magazine/Journal)
Date: March 22, 1996
Publisher: Public Relations Quarterly
Volume: v41 Issue: n1 Page: p38(5)

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