Selling in a "non-sales" environment. (includes related article on tips for improved customer relations): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on July 1, 1996. The length of the article is 3140 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks need to promote their services aggressively as the industry, as is the case with many others, has become highly competitive and transformed into a buyers market. Bankers should deal with their customers as partners and show concern over the latter's needs. The era of mere order-taking is long gone and excellent customer service has become a decisive factor in the success of any traditionally non-sales enterprise such as banking.

Citation Details
Title: Selling in a "non-sales" environment. (includes related article on tips for improved customer relations)
Author: Roy E. Chitwood
Publication:Bank Marketing (Magazine/Journal)
Date: July 1, 1996
Publisher: Bank Marketing Assn.
Volume: v28 Issue: n7 Page: p41(6)

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