What would you do ... about credit card direct mail?: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1996. The length of the article is 1422 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks wishing to attract more customers to their credit card programs through direct mail may find it hard to compete with dozens of alternative offers in an industry that has reached saturation. However, through a well-planned strategy, such an obstacle could be overcome. The strategy involves offering customers unique and more financially attractive services that are communicated in as clear a manner as possible.

Citation Details
Title: What would you do ... about credit card direct mail?
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1996
Publisher: Bank Marketing Assn.
Volume: v28 Issue: n8 Page: p15(3)

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