Building direct-response advertising in your marketing arsenal.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1996. The length of the article is 2749 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Direct-response advertising is an effective marketing technique that service-oriented businesses such as banks can use to effectively target customers and gain immediate results and not just responses. The technique involves more than direct mail as it involves any kind of media, such as print, television and radio, to reach customers and inform them of the offered services.

Citation Details
Title: Building direct-response advertising in your marketing arsenal.
Author: Karen J. Marchetti
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1996
Publisher: Bank Marketing Assn.
Volume: v28 Issue: n8 Page: p30(5)

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