Give your customers something to rave about. (bank services): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on September 1, 1996. The length of the article is 2749 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Increasing competition in the banking industry necessitates an improvement in customer services to make banks more competitive. Banks must first determine what they want, what the customer wants and how to deliver the answers to these wants. After these steps, banks can effectively implement its strategy by focusing on various areas such as recovery processes, continuous improvement, service commitment and sound management practices.

Citation Details
Title: Give your customers something to rave about. (bank services)
Author: Ken Blanchard
Publication:Bank Marketing (Magazine/Journal)
Date: September 1, 1996
Publisher: Bank Marketing Assn.
Volume: v28 Issue: n9 Page: p59(5)

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