See spot screw up: how to avoid last-minute ad placement traffic jams.: An article from: Campaigns & Elections

This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on October 1, 1996. The length of the article is 476 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Political consultants should take steps to prevent incidents that could reduce their campaign's effectiveness. One such incident may come in the form of mix-ups in a broadcast station's traffic or continuity department, resulting in the switching of spots for urgent showing with others that are not needed at the moment. Tips to prevent this scenario from happening are presented.

Citation Details
Title: See spot screw up: how to avoid last-minute ad placement traffic jams.
Author: Bruce Mentzer
Publication:Campaigns & Elections (Refereed)
Date: October 1, 1996
Publisher: Campaigns & Elections, Inc.
Volume: v17 Issue: n10 Page: p13(1)

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