What would you do about ... improving sales referrals? (bank sales referrals): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on October 1, 1996. The length of the article is 696 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Bankers can take a number of steps to improve the quality of sales referrals from customers. They must realize that good referrals are earned and can only be obtained during points in the sales cycle when customers are most satisfied with a product or service. Salepeople must also be trained to develop strong ties with customers by following through with promises to customers and keeping in touch with customers after a sale.

Citation Details
Title: What would you do about ... improving sales referrals? (bank sales referrals)
Publication:Bank Marketing (Magazine/Journal)
Date: October 1, 1996
Publisher: Bank Marketing Assn.
Volume: v28 Issue: n10 Page: p13(2)

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