In alumni support, satisfaction matters. (student satisfaction motivates alumni donations): An article from: Fund Raising Management

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on November 1, 1996. The length of the article is 1143 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The Council for Aid to Education's annual survey shows that the most important private donors to higher education throughout the years are the alumni. The employees of universities and colleges should then bear in mind that loyalty to an Alma Mater is built during the time an individual spends as a student in college or university. All students are in the process of transforming into alumni, who are potential donors to the university. Thus, their evaluation of their time spent in the institution will have great bearing on their becoming future donors.

Citation Details
Title: In alumni support, satisfaction matters. (student satisfaction motivates alumni donations)
Author: Doug Stutler
Publication:Fund Raising Management (Magazine/Journal)
Date: November 1, 1996
Publisher: Hoke Communications, Inc.
Volume: v27 Issue: n9 Page: p12(2)

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