Sorting out customer service. (customer service of banks)(includes related articles on CoreStates Financial Corp.'s restructuring of its customer ... mind-set): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on December 1, 1996. The length of the article is 3131 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks have realized that the real goal of customer service is long-term customer loyalty. To achieve this, banks have learned to combine the art of management and the science of computers to attract and retain their profitable customers. However, they must also adopt a corporate vision of embracing people, quality and growth as they decide on the level of service that they can afford to offer their customers.

Citation Details
Title: Sorting out customer service. (customer service of banks)(includes related articles on CoreStates Financial Corp.'s restructuring of its customer service and the customer service mind-set)
Author: D'Anne Hotchkiss
Publication:Bank Marketing (Magazine/Journal)
Date: December 1, 1996
Publisher: Bank Marketing Assn.
Volume: v28 Issue: n12 Page: p22(6)

Distributed by Thomson Gale