Insurance with little assurance. (insurance products offered by banks) (includes related article on the development of an insurance sales strategy of ... Group): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on December 1, 1996. The length of the article is 3543 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: National banks were first allowed to sell insurance in small towns by a Supreme Court ruling in Mar. 1996. Since then, banks have been attempting to increase their market share by offering an assortment of financial services, including all kinds of insurance. These new insurance products make it imperative for bank marketing executives to analyze the insurance field and assess their competitors to realize the most effective ways of penetrating the market and launching their own products. Banks can use direct marketing, third-party arrangements and the Internet in selling insurance.

Citation Details
Title: Insurance with little assurance. (insurance products offered by banks) (includes related article on the development of an insurance sales strategy of the Fleet Financial Group)
Author: Patrick J. Maio
Publication:Bank Marketing (Magazine/Journal)
Date: December 1, 1996
Publisher: Bank Marketing Assn.
Volume: v28 Issue: n12 Page: p49(6)

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