Selling the concept of loss prevention. (includes related article on loss control methodology)(Retail Security): An article from: Security Management

This digital document is an article from Security Management, published by American Society for Industrial Security on December 1, 1996. The length of the article is 2751 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Some loss prevention managers would argue for the greater use of electronics in crime prevention while others would vouch for human factor. However, the latest development in loss prevention programs is prevention-marketing in which marketing principles are applied to crime prevention. Multimedia is used to market the idea of honesty and the direct and indirect cost of crime. Integral to this marketing campaign is the implementation of loss prevention in zones or risk areas. Each zone uses both electronic and human components to implement preventive techniques to ensure greater success.

Citation Details
Title: Selling the concept of loss prevention. (includes related article on loss control methodology)(Retail Security)
Author: Read R., Jr. Hayes
Publication:Security Management (Refereed)
Date: December 1, 1996
Publisher: American Society for Industrial Security
Volume: v40 Issue: n12 Page: p53(5)

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