Name game: in the past, a moniker like 'First National Bank' might have made sense. But in today's competitive market, a bland generic title limits ... changes): An article from: Bank Marketing

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Title: Name game: in the past, a moniker like 'First National Bank' might have made sense. But in today's competitive market, a bland generic title limits your options. You need an appellation that not only expresses your unique brand identity but also your dynamic future aspirations.(Fundamentals; name changes)
Author: Lisa Downey Merriam
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 2005
Publisher: Bank Marketing Assn.
Volume: 37 Issue: 1 Page: 38(5)

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