A new definition of marketing: the AMA's update can mean enormous opportunities for higher education.(Marketing): An article from: University Business

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Citation Details
Title: A new definition of marketing: the AMA's update can mean enormous opportunities for higher education.(Marketing)
Author: Robert Sevier
Publication:University Business (Magazine/Journal)
Date: March 1, 2005
Publisher: Professional Media Group LLC
Volume: 8 Issue: 3 Page: 33(2)

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