You're talking to your customer - but do they know it? (effective bank marketing): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 1997. The length of the article is 974 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Bank marketers can increase the effectiveness of their marketing efforts by developing an informed intensity of focus. This means ensuring that the message being sent to customers is received. Marketing messages should be targetted at a specific customer base while marketing programs should be given sufficient time to take effect. Programs must also be multifaceted involving continuous print and television ads.

Citation Details
Title: You're talking to your customer - but do they know it? (effective bank marketing)
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n1 Page: p12(2)

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