Marketing by design. (bank marketing techniques): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 1997. The length of the article is 3069 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Bank marketers must realize that a successful marketing effort rests on the development of a marketing plan. Factors to be considered when developing a plan include the compatibility between marketing objectives and the bank's strategic initiatives and the relationship between marketing objectives and the bank's marketing mix. A cost/benefit analysis should also be included in the marketing plan while employees should be a part of plan development.

Citation Details
Title: Marketing by design. (bank marketing techniques)
Author: James A. McComb
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n1 Page: p14(7)

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