Making dollars and cents out of the Internet. (bank marketing on the Internet): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 1997. The length of the article is 3620 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Bank marketers should consider a number of factors before joining the current race towards marketing on the Internet. Internet marketing, for instance, requires continuous investments to ensure that information provided in websites is always new while budgets must include specially-designed programs that direct visitors to websites. Websites must also provide users with interactive capabilities.

Citation Details
Title: Making dollars and cents out of the Internet. (bank marketing on the Internet)
Author: John R. Graham
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n1 Page: p24(6)

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