Small business is beautiful. (bank marketing to small businesses)(includes related article on nonbanks)(Cover Story): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 1997. The length of the article is 3478 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks can take a number of steps to maintain their share of the small business market amidst increased competition from nonbanks. Financial Institutions Consulting Pres. Charles B. Wendel, for instance, suggests that banks should become more aware of their customers to sell product and services according to their needs while Hibernia National Bank Senior VP Robert M. Kottler says that banks must demonstrate their commitment to small businesses.

Citation Details
Title: Small business is beautiful. (bank marketing to small businesses)(includes related article on nonbanks)(Cover Story)
Author: Katherine Morrall
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n1 Page: p42(7)

Article Type: Cover Story

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