Provider profiles. (database service providers for bank marketing): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 1997. The length of the article is 1982 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Database companies offering support services for bank marketing efforts are described. It is shown that the growth of database technology is a reflection of the evolution of computing from mainframes to personal PCs and the shift in marketing philosophies from mass marketing to one-to-one marketing. These companies include Bankers Direct Marketing Group, Bank Direct Welsh + Danielson and Equifax National Decision Systems.

Citation Details
Title: Provider profiles. (database service providers for bank marketing)
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n1 Page: p50(3)

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