Holding on to customers: the bottom-line benefits of relationship building.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on February 1, 1997. The length of the article is 1725 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Fleet Capital is deeply committed to the concept of relationship-based marketing. To develop long-term relationships, the bank follows a process by which it transforms a prospect into a customer, a customer into a client a client into an advocate and an advocate into a confidant. To create a culture that is open to such relationships, a bank must have a strategic planning process, customer respect and loyalty, management support of customer satisfaction, employee satisfaction, an empowering organization, technology and appropriate employee compensation.

Citation Details
Title: Holding on to customers: the bottom-line benefits of relationship building.
Author: Irwin Teich
Publication:Bank Marketing (Magazine/Journal)
Date: February 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n2 Page: p12(3)

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