"Banking for the rest of us?" (marketing for community banking): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on February 1, 1997. The length of the article is 590 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Marketing campaigns being waged for the community banking sector impart a populist message. These are similar to the landmark 1984 advertisement for Apple Computers, which pitted this computer company against the monolithic IBM. This ad depicted a woman smashing a huge television screen showing a Big Brother character, which symbolizes IBM. Similarly, community banks are depicting themselves as an alternative to the major banks in their marketing campaigns. However, these banks should remember that promises made in their marketing should be fulfilled to avoid insulting customers.

Citation Details
Title: "Banking for the rest of us?" (marketing for community banking)
Author: Kevin Sheridan Sheridan
Publication:Bank Marketing (Magazine/Journal)
Date: February 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n2 Page: p48(2)

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